Giving people not just good service but " the royal treatment" will inspire them to tell their friends. In fact it is the best form of advertising as recommendation is the most powerful form of advertising. Great Example-Top Shop When teenagers go to Top Shop they get a can get a style advisor to assist them in putting together their look. Harrods levels of service for teens-once you are bound to tell your class mates.

Green meets thrift 1: Green Grannies
Marry up Austerity Britain (45-51) with modern 21st century environmentalism and you end up with increasing numbers of interesting mash ups such as Green Grannies from Oxfam -to offer advice to the UK public about everything from how to darn socks to how to make delicious food from left over’s.
http://www.oxfam.org.uk/applications/blogs/goodideasvide
A book that taught Britons how to feed themselves during world war II rationing is flying off the shelves (Daily Express) A

Green meets thrift 2:eco tourism
Camping and caravanning-traditionally working class way of going on holiday- are getting rebadged as eco tourism so as middle class people can feel good about not taking the long haul holiday
The beach hut of old is even becoming an eco cabin-
http://www.guardian.co.uk/travel


Emerging trend: The neighbourhood restaurant
Empty shops in the highstreet+unemployed chefs+growing food culture=The Neighbourhood restaurant
Menus will be short, food local, prices fixes, skeleton staff; cuts of meat will be cheap-belly of pork/stewing lamb/heart and other offal
(NB- the 90-92 recession produced the gastro pub-pubs needed the revenue and new female customers to survive)
http://www.thisisdevon.co.uk/news/Affordable-organic-restaurants-plannedarticle-359190-details/article.html

Interesting talk from Richard Watson, futurologist and speaks at The Marketing Society on May 16
What will life be like in 2020 for a new generation - they have used a scenario-based approach for the future of brands in the year 2020 to examine strategies brand owners should employ to be successful in the future. There were four scenarios: Enoughism, Smart Planet, Moreism and Personal Fortress. For example, Enoughism is a world of switching off, buying less stuff and seeking to reconnect with the simpler pleasures of life. A world where quality counts and people are prepared to pay for things but expect them to last. To find out more go to www.marketing-society.org.uk/